New retail concept and design for VVV

How do you make sure that a group of over 400 tourist offices, most of which having their own local city marketing identity and flavor, become recognizable as one brand but keep their unique local values?

By creating a modular corporate identity with carefully selected color gradient combinations, which can be combined with the most wide variety of city house styles. We created a series of store displays to build consistent interiors. Visitors in the store are triggered to try out VVV-idee: typical local trips focused on various visitor profiles. Pilot stores in Almere, Vlissingen and Gouda are open and numbers of visitors exceed all expectations. Check the special website.

Commissioned by Sandenburg concept creation

Designed in a team at Sandenburg concept creation.