UCL Trophy Tour goes Argentina, Nigeria and Vietnam
This year the Heineken UEFA Champions League Experience aka Trophy Tour, which I designed for United State of FansTBWA travelled to Buenos Aires, Ho Chi Minh City, Hanoi and Lagos. Argentinian, Vietnamese and Nigerian football fans showed up in large quantities to experience the world of premium football presented by Heineken.
Memorabilia, interactive games, the Augmented Reality app and the Trophy turned the UCL fans into Heineken fans, which was clearly visible on social media.
Commissioned by United State Of FansTBWA