Blade bar at Horecava Amsterdam

Heineken has a new professional countertop draught system, named Blade. Targeted at small and medium businesses with limited space and budgets, the Blade offers an instant solution to provide fresh draught beer to thirsty customers. To illustrate its value in different contexts, we created a design which integrates 6 business environments in one setting. The result: a powerful statement, well received by a wide range of potential customers at Horecava Amsterdam, Hollands largest expo for the catering industry.