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Aram Leeuw
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Heineken UCL Trophy Tour Augmented Reality App

After the success of the 2012 version of the Heineken UEFA Champions League Trophy Tour, Heineken asked us to make the exhibition even more memorable and better recognizable as a Heineken sponsored event. As we were not allowed to use graphic branding in the exhibition, I suggested a virtual layer of content for the exhibition, which could be unlocked and viewed with a specially developed Augmented Reality app for smartphones and tablets.

Graphic design by United State Of FansTBWA.

Technology by Kiss the Frog.

We created a number of virtual graphic and 3-dimensional animations illustrating the football facts highlighted in the exhibition. These animations were activated by the special app, demonstrated by hostesses in the exhibition and provided a surprising and inspiring level of experience for the visitors.

Commissioned by United State Of FansTBWA

Try the app for yourself by downloading it from Google Play or the Apple App Store. Open the app on your smartphone or tablet and scan below image on your computer screen.

ARtriggers

Brands I’ve worked for:

Bieze Björn Borg BMI Bols Bosch Bugaboo Coca-Cola Coral Triangle Center De Baak De Nieuwe Kerk Energy Sector Florius Geesa Heineken IFS KLM Ministry of Economic Affairs Nike NS Oulin O’Neill Peugeot Philips Public PUMA Rituals Siemens The North Face Turnn Untill Van Gilse VVV Nederland

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