Custom designed trade show booth

Commissioned by Alrik.nl

Lukas Bols was planning to be present at the Bar Convent in Berlin after a long time of being absent. Longtime design friend (25+ years!) Alrik Koudenburg was commissioned to design their booth and he asked me to help create an out-of-the-box stand design for this prestigious fair.

Together with the brand managers of Bols Blue, Galliano and Passoa we created a three worlds in one stand where the individual brands could shine under the blue umbrella of (Lukas) Bols. At Passoa, visitors were welcomed in a sunset beach environment where they could send a postcard to their loved ones. At Galliano, visitors were challenged to mix a Galliano Hot Shot whithin the time it takes for the miniature cable cart to descent from the miniature ski slope. At Bols Blue, visitors were invited to get a (real!) cocktail tattoo – resulting in a fully booked schedule for the tattoo artist.