The North Face booth #OutDoor2013

Commissioned by International Orange

The North Face asked us to adapt their booth design to present their new apparel, footwear and equipment lines in a clearer and cleaner way. As the rather sophisticated products had a lot of features to highlight and explain, we made 4 recognizable and clean diorama type stages for the Climb, Pursuit, Performance and Summit series. I pre-rendered the whole booth including final graphics so both the client and the booth producer had a clear image and expectation. As sometimes it’s nice (and efficient) to not have surprises on site – and that’s what was confirmed.

Project and production management by International Orange.