Tennis experience at ABN-WTT for Peugeot
Commissioned by TripleDouble
Sports marketing agency Triple Double asked me to design an experience environment for the activation concept they developed for Peugeot at the ABN AMRO World Tennis Tournament in Rotterdam. We created an exciting tennis experience where visitors of the event could play various games of tennis in an interactive setting.
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Contestants were challenged to hit moving projected targets on a solid wall in a specially designed game cage. Special sensors registered various moves and hits to get scores for accuracy, speed and balance. The player with highest score became King of the Court, and was awarded with a VIP trip to Roland Garros tennis tournament in Paris.
