NS Mobility Experience at DDW 2019
Mobility as as Service (MaaS) refers to a transition in the field of mobility where consumers purchase mobility rather than investing in means of transport themselves. Challenge is to optimize the combination of public, shared and private transport. Stakeholders are (among others) NVG (Association of Dutch Municipalities), Rijkswaterstaat (Ministry of Transport and Water Management), and NS (Dutch Railways).
To inspire the public with new and innovative means of transport which can be considered in MaaS, NS initiated the Mobility Experience at Dutch Design Week 2019 in Eindhoven.
NS asked me to create an interactive presentation of innovative personal transport means. Together with Ruigwerk and We-All-Wheel we created the Mobility Experience – consisting of an open-air exhibition, a hospitality pavilion, a try-out-square and a race track. Visitors were invited to consider various cool bikes and carts, and challenged to try out monowheels and electric mopeds!