Nike Performance Leadership exhibit
Nike’s 700m2 presentation at the ISPO sports fair in Munich was key to introduce the new technologies Total Air, Zoom Air (air cushioned shoes) and Nike FIT (innovative apparel fabrics) to the professional market. We created monumental displays to present performance products for Basketball, Running and Football.
Commissioned by Kubik
Graphic design by Nike
Each product was highlighted in a recognizable context showing the featured technologies. The absolute eyecatcher was presented on the Football monument: the new GEO ball, floating 10cm above the kick-off dot.