To provide a special appearance for Nike Golf at the British Open we created an unexpected booth design: a black box. To emphasize the high quality of the Nike Golf products we presented them in a mysterious yet triggering manner. Visitors stepped into a world of professional equipment and were invited to test the special features of the Nike Golf products. We integrated a Driving Range Experience inside of the booth for visitors – to just do it.

Commissioned by Kubik

Developed and produced by Kubik