Enjoy the Weather campaign @ Niketown London
Commissioned by Kubik
To highlight the ad campaign ‘Enjoy the Weather’ we created a true storm experience in Niketown. At the entrance led displays predicted heavy storms ahead. In a custom made weather display shoes were presented in real wind, mist and rain. Walking into the store visitors passed a ‘weather dome’: a room prepared with ventilators, stroboscopes, projectors and dolby surround sound, which changed from sunny and dry to thunder, wind and lightning. Highlight was the wind tunnel in the back of the store, in which six huge fans produced about wind force 7… Enjoy the weather.
Design, development and production: Kubik
Advertising campaign: Wieden+Kennedy
Graphic design: Nike