Ken’s Studio for sale
For Kenwood I developed a marketing initiative focused on a very clear target group: musicians. As the budget was tight we used guerilla media: pinboards of music rehearsal studios. An ‘offer-you-couldn’t-refuse’ was posted as a hand-written message: ‘full recording studio for €300, – go to kensstudio.nl’. The URL showed the website of Ken Wood, a musician, producer and sound freak. A music video shows his credibility: a one-man-band playing 12 instruments(!). His secret: the MGR-8R pocket studio…
Commissioned by Kenwood Electronics Europe