Heineken UCL Trophy Tour 2013
After last year’s success of the UEFA Champions League Trophy Tour exhibition Heineken now asked us to make the 2013 edition even better. So we added interactive elements and an Augmented Reality smartphone/tablet app.
At the ‘Jump like Ronaldo’ interactive visitors could jump and head the ball to start the videoclip of Cristiano Ronaldo.
At the ‘Tune in to 1960’ interactive visitors could try to de-scramble the black-and-white footage on the ‘classic’ TV using the antenna and point it in the right direction. Both interactives used accellerometer technology and gave the visitors a smile on their face.
Commissioned by United State of FansTBWA
Campaign ‘Road to the Final’ by United State of FansTBWA
Technology by Kiss the Frog
