Nike created a beautiful concept with kaleidoscopic photography to highlight their new football product in 24 windows of Selfridges. We designed 3-dimensional displays along the same concept, with real kaleidoscopic mirrors. Window shoppers could not clearly see which product was real and which was mirror reflected, which made it magical. Peek holes triggered to view through, and offered a realm of mirrored balls and shoes.

Commissioned by Kubik

Developed and produced by Kubik