The Heineken Experience is one of the biggest attractions in Amsterdam with an annual 800.000 visitors. Heineken asked us to create new concepts and designs for the Souvenir Room, where visitors can create digital souvenirs of their visit.

I designed special photo booths, where visitors can picture themselves in various Heineken themed contexts. Next to that I designed special Karaoke stages, where visitors can ride a dummy bike in front of a chromakey screen. We produced special video footage of an Amsterdam city bike ride, which is being projected on the background while visitors can sing along with the Dutch evergreen ‘Tulpen uit Amsterdam’. Visitors can download and share their photo’s and karaoke videoclip from their personal page on a special website.

Commissioned by Kiss the Frog.

Software and development: Kiss the Frog | Production: Rick Smeenk | Graphic Design: Make it Heppener | Video production: Wirtz Film | Technics: Mansveld | Dummy bikes: Metaal&Design

Check one of the karaoke clips below: