Bugaboo Retailer Event
To celebrate their 10th anniversary Bugaboo wanted to treat their key retailers with a smashing party in Cologne during the Kind+Jugend fair. We used the concept ’10 years of crossing borders’ for dressing up the location (an old industrial freight train station), music (danceable world music from all continents), food and video from around the globe. Highlight of the night was the presentation of Bugaboo Red, introduced by the African drummer band Zuluwannsago.
Commissioned by Promhouse