Bugaboo Performance Cube
Bugaboo wanted to introduce their new stroller ‘Bee’ to the American press in New York City. To make sure all features of this innovative ‘urban stroller’ could be well demonstrated, we created the Performance Cube: an object in which all relevant settings were integrated: the trunk of a car, a luggage scanner, steps, a subway turnstyle and a closet. Result: a pop-art-like object which was reused on several presentations and which got almost as much attention as the Bugaboo Bee.
Commissioned by 7N60 communications and Kubik
Design, development and production by Kubik