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BMI at Bouwbeurs 2019 Utrecht

BMI is the new company after the merger of Icopal and Monier. Icopal is well known for their portfolio in flat roofs, whereas Monier has a strong reputation in tilted roofs. The objective for the project was to introduce the brand and build awareness at the Bouwbeurs, the most important bi-annual trade show for the construction industry.

We created a visitor journey starting with a teaser: ‘Win a trip to the Roof of the World’. This message was repeatedly being presented at billboards outside the building. At the stand, visitors were invited to participate in a Virtual Reality quiz. Challenge was to name all six roof types which the visitor was able to see in 360˚ in the VR goggles.

Out of all visitors who got the answers right, one winner was drawn to win a trip to the Himalaya in Nepal.

I traveled Holland and Belgium to produce 360˚ photographs of specific roof types, which I assembled in a VR presentation which was presented in the VR goggles at the show.

Commisioned by SixSense

Check an interactive 360˚ video impression of the stand below.

Brands I’ve worked for:

Björn Borg BMI Bosch Bugaboo Coca-Cola Coral Triangle Center De Baak De Nieuwe Kerk Florius Geesa Heineken IFS KLM Ministry of Economic Affairs Nike NS Oulin O’Neill Peugeot Philips Public PUMA Rituals Siemens The North Face Untill Van Gilse Vodafone VVV Nederland

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