Commissioned by Laarhoven design

Laarhoven Design asked me to design a booth for ABS for their presentation on Europe’s most important fair for the automotive parts industry. I made a communication plan including customer journey, booth design and customer registration and valuation plan. And we won the pitch!

As the result pictures of the booth matched the 3D renderings we had a very happy client. Eye catcher was the special Virtual Reality experience where visitors could virtually visit ABS’s 10.000m2 warehouse in the Netherlands using the Oculus Rift and 360˚ video footage.